In 2013, Titleist
added a new
option in long game performance with the
introduction of
712U, a forged utility iron that provides high
speed,
traditional blade iron players with improved
playability and
shot control. It's been a popular item in the bag of
Tour players in better amateurs -- especially those
that still prefer long irons over hybrids.
Engineered with a deep center of gravity (CG)
position for a
higher moment of inertia (MOI), Titleist 712U
delivers
increased stability and playability versus a
traditional long
iron while providing enhanced trajectory and
spin control
versus a hybrid.
A result of extensive research and tour player
testing
conducted by the Titleist Golf Club R&D team,
712U features
a wider, camber sole design that promotes
clean
turf
interaction and is effective for a variety of
attack
angles,
making the club more versatile when trying to
hit high or
low shots. 712U also uses a tapered-tip iron
shaft for
additional trajectory control.
712U utilizes a forged, hollow body 1025 steel
construction
with a high-speed 455 steel face insert to
provide the
performance, looks and feel that have made
Titleist irons
the No. 1 choice of players across the
worldwide
professional tours.
Offered in 2-iron (18º), 3-iron (21º) and 4-iron
(24º) lofts,
712U utility irons are available by custom order
beginning
May 15.
First introduced on the PGA Tour late last
year,
712U is
already the most played utility iron model on
the PGA Tour
through the first 14 events of the 2013
season.
712U models
can currently be found in the bags of tour pros
like Adam
Scott (2-iron), Tim Clark (4-iron) and Geoff
Ogilvy (2-iron)
– players who prefer a utility iron over a hybrid
as an
alternative to traditional long irons.
“I don’t like the look of hybrids, but the 712U
(2-iron) looks
great at address,” said Ogilvy. “It is a bit
stronger than a 2-
iron, it goes farther than a 2-iron and it’s easy
to hit. It
feels great, performs how I need it to, and I
like
having it in
my bag.”
TITLEIST 712U SPECS:
712U 2-iron:
• Loft: 18º
• Lie: 59.5º
• Offset: 0.170"
• Bounce: 0º
• Stnd Length: 39.50"
• Swingweight: D3
712U 3-iron:
• Loft: 21º
• Lie: 60.5º
• Offset: 0.160"
• Bounce: 0º
• Stnd Length: 39.00"
• Swingweight: D3
712U 4-iron:
• Loft: 24º
• Lie: 61.5º
• Offset: 0.150"
• Bounce: 0º
• Stnd Length: 38.50"
• Swingweight: D3
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“During the development of 712U, we worked
closely with
our tour players to design a utility iron that
delivers a great
combination of consistency and control,” said
Steve Pelisek,
General Manager, Titleist Golf Clubs. “The
deeper CG results
in a higher MOI that increases stability at
impact, helping
players achieve more consistent distance and
trajectory
control, whether hitting shots high or low.
“With the 712U being so well received out on
tour, we
decided to make the club available through
custom order for
those players that need or prefer this type of
long game
yardage and trajectory solution,” Pelisek said.
The 712U has a traditional profile with a
rounded back
design that is preferred in the address position
over cavity
back long irons with more offset. Players will
gain added
confidence at address from a club head that is
slightly
larger than the 2-iron, 3-iron and 4-iron Titleist
MB and CB
(712 Series) models.
The club is chrome plated and features a satin
finish.
The new Titleist 712U is available by custom
order only
beginning May 15 with a suggested base retail
price of $235
(MAP: $209) with a steel shaft and $259
(MAP:
$229) with a
graphite shaft.