Lexi Thompson is Puma's key ambassador on the LPGA Tour
photo collage courtesy Cobra Puma Golf
Women’s style on the golf course has made
dramatic shifts in the last few years. Mirroring the
phenomenon that is occurring across the board with
men’s golf apparel, women’s wear is
shifting from the traditional golf aesthetic to a more
inclusive lifestyle approach. In addition, there is an
optimization of performance wear with new
technologies (cooling and heating) that create pieces
for all weather on the course. The companies below
are designing collections that are providing a wide
variety of looks that are stylish, high quality, fitting,
and of course functional on and off the golf course.
Here’s a rundown of what three
established companies and three new companies are
doing in women's apparel:
MAJOR PLAYERS
When it comes to women’s golf apparel there
are some companies that have managed to build and
maintain significant industry presence. These
companies have created the signature looks for their
brand and update those designs seasonally to create
interesting and functional contemporary pieces.
Callaway Apparel – The
Traditionalist at Heart
 |
The Callaway Dyna
Polo |
Callaway Apparel consistently designs classic
collections of women’s golf apparel. Designed
to make you look, feel, and perform like a golfer,
Callaway supplies a seemingly endless variety of
choices ranging from comfort and style to color
scheme and performance technology. There is still a
refreshing diverse collection, specifically in their
polos’ cuts and collars (ribbed collar, mock
neck, sleeveless). While the standard
collection is “simple, reliable golf apparel in a
roomier, more generous fit” the rest of their
pieces highlight performance and style through high
quality pieces and temperature technologies, such as
contrast heat transfer Chevron and polyester
textured fleece as well as moisture wicking in UV
protection in their sporty outerwear.
callawayapparel.com
Cobra Puma Golf –
Stand Out Technology
If one thing could be said about Cobra
Puma in 2015 is that it’s all about the
technology. Combined with their strong yet
scaled back and strategic use of color, Cobra Puma
is definitely amping up their use of the various
technologies that influence the form and behavior of
their pieces. From the Stretch DryCELL moisture-
wicking fabric, to the CLEANSPORT NXT natural anti-
odor finish, FreshGuard® to help neutralize odors,
and the UV +30 UPF, each piece addresses and
provides solutions for the challenges that a golfer
faces in any weather condition. Worn by Lexi
Thompson on the LPGA Tour, it is evident that her
taste and talent influences the overall collection
through a feminine, yet bold aesthetic that creates a
variety of outfit combinations. The tops boast
a variety of eye catching designs, including, but not
limited to line print, tonal stripe, colorblock, and
geometric print. Nice finishes, such as the
keyhole design on the back, and the DuoSwing
armhole allows for simple, understated and classy
additions that make a round more comfortable and
of course, stylish. cobrapumagolf.com
Nike Golf – Always an
Athlete
Engineered with technology and style for a
golfer who exudes athleticism, Nike Golf consistently
delivers flattering fit and lasting comfort that
captures the golfer’s natural range of
movement. In particular, Nike offers a tasteful and
comfortable alternative to traditional golf pants with
their line of golf tights. Utilizing performance
material such as Dri-FIT fabric, a sweat-wicking
fabric and light weight breathable fabric,
Nike’s new line consists of feminine
compositions accented with contemporary designs
such as color blocking and the ombre color pattern
predominantly using neutrals, pinks, and purples.
www.nikegolf.com
FRESH FACES
New year, new collections, and new
companies. It’s exciting when new
companies debut new golf apparel for the year.
There are many new quality collections,
but the following three companies stand out
with their well constructed designs of individual
pieces. While the collections do not match the
established companies in terms of quantity, their
pieces are sophisticated with astute designs that are
both feminine and functional that highlight the
underlying theme of wearing multifunctional
womenswear instead of traditional sportswear.
Anatomie – European
Transformation
 |
Anatomie's Lorelei
Jacket |
This European-inspired line of golf
apparel is taking multifunctional apparel to a whole
new level with a high fashion aesthetic composed of
the finest performance fabrics.
Anatomie’s lookbook was compiled
focusing on the feel of three distinct European
destinations: Lake Como instills an emphasis on
Italian lounge wear; Barcelona provides more
colorful and dressier options; and St. Tropez excites
the tropical inspired attire that is lighter and clean.
Highlighting the versatility of women’s golf
lifestyle apparel, Anatomie is the culmination of
polished attire designed to perform like a golfer yet
dress with effortless style. www.anatomiestyle.com
Dagny Scout – “Fashion
to the Fairway”
Available Fall 2015, Dagny Scout is
offering sophisticated and versatile golf apparel that
the designer, Lauren Amery, describes as the
“intersection between fashion and
function.” Designed for the young
professional set, the line of golf apparel that breeds
the concept of defying convention by providing
contemporary attire that blends style and quality
seamlessly. You know that her designs are high
quality because they are all are fitted and composed
of the finest performance fabrics (processed at the
same plant as lululemon athletica). www.dagnyscout.com
Lyla Renai – Professional and
Sophisticated
Created with the woman’s
lifestyle in mind, Lyla Renai has golf apparel that
appeals to professionals. The designer says that her
“main objective is to offer women a stylish
and sophisticated yet functional choice of apparel in
sportswear.” Lyla Renai offers
alternative pieces to traditional apparel including
dresses, skirts, pants, and tops that incorporate the
use of performance fabric with mesh detailing.
This line embodies fine the sportswear and
passion that golfers crave, and of course, as a
bonus, it offers ultimate versatility since all the
pieces can easily transition from work to the course.
www.lylarenai.com
SUMMARY
While these are just a handful of
women’s golf apparel companies,
there are many more that are creating pieces
that are sensitive to contemporary women that love
to play golf. 2015 is going to be the
year that is known for advancing technologies on golf
apparel and designing for golf as a lifestyle.
But even bigger than that, this is going to be
the year that women will more choices to fit their
personal style than ever.