You can't accuse revered brand Bettinardi Golf of resting on their laurels and releasing another conventional line of putters squarely aimed to please their most loyal enthusiasts - although such a line would certainly be a hit.

Following a successful year in which demand grew for Bettinardi's premium putters, the Chicago-based company opted to start the year off by releasing the most diverse and complete line of putters they have ever produced. The new putters, 10 in all, are available for pre-order and will arrive in stores on January 15th. Some of the putters are completely new, while others feature classic Bettinardi shapes that have been refined.

Several of the new models will sport a brand-new face technology called Super-Fly which has an aggressive milling pattern designed to produce a feel that is softer than Bettinardi's Honeycomb Face, but firmer than the F.I.T. Face which has the softest feel at contact.

Below is a breakdown of the new models:

Queen B Series:
The Queen B is offered in two different models. Both putters are crafted from soft carbon steel, feature the Honeycomb milling pattern and have the company's Savannah Blue PVD finish that emits hues of purple, orange, yellow, turquoise and aqua, depending on the light.

The model 6 is a wide body, face-balanced blade. Model 7 is a compact mallet. It features a slight toe-hang and a ridge milled neck.

Studio Stock Series:
Two models are available in the Studio Stock series. Both are produced from a single block of soft carbon steel and have the new Super-Fly mill face. Both putters are perimeter weighted and are finished in Olympic Bronze PVD that fits somewhere between chocolate, bronze and oil can.

The Studio Stock 16 is a face-balanced mallet shaped in a semicircle while the Studio Stock 2 is a refined version of the traditional BB-8 style head popular on the PGA Tour.

Signature Series:
The putters in this series will be the most exclusive in the set and be limited to only a 1,000 pieces a year. Two models, the Signature Series 9 and 10 are milled from the finest double-aged stainless steel (D.A.S.S.) - a process that creates a softer feeling putter.

Both models feature the initials of the company's founder Robert J. Bettinardi on the face and have his signature along with the words "Limited Run" etched into the sole. The Series 9 is a more forgiving half-moon mallet milled with the Super-Fly Face while the Series 10 is a compact blade that boasts the Honeycomb Face.

Matt Kuchar Models:
As predicated by it's name, the Kuchar arm lock models were designed with input from PGA Tour Pro and Bettinardi staffer Matt Kuchar, who wanted a halfmoon-style putter with no offset. The putter is available in both standard- length and arm lock, and uses the company's F.I.T. Face technology.

Click here to learn more about the arm lock putting technique effectively used on tour by Kuchar.

Counterbalanced Models:
Counterbalanced putters are increasingly becoming in vogue as an alternative to the anchored putter stroke which will be officially banned in 2016. Bettinardi's counterbalanced putters move the overall balance point of the club closer to the hands of the player by extending the shaft and grip by three inches and then increasing the weight of the head to counter the weight on each end of the putter. Weighting in this manner increases the putter's overall moment of inertia (MOI), and just like in a driver, a higher MOI means greater stability.

Several models will be offered including:

• BB1 — a classic heel toe weighted blade with the Honeycomb Face.
• BB32 — a mallet putter with the Honeycomb Face.
• BB55 — a high MOI putter that uses a Micro Honeycomb covered with the F.I.T. Face.
• Inovai — a high MOI mallet with a aluminum body and a stainless weight located on the back that pushes the center of gravity rearward to improve forgiveness. The Inovai features a Super-Fly face and is available in both standard-length and counterbalanced editions.

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