Golfers in three warm weather markets loved the soft feeling, aerodynamic Titleist AVX so much it's now available for everyone

The lower compression ball will be sold at the same retail price as the Pro V1 and Pro V1x and can be found in select shops now

We take a look at the golf ball that Hideki Matsuyama used to win 5 times worldwide in 2016, plus a lower compression option called Q-STAR

Titleist announces new Pro V1 and Pro V1x golf balls, brand ambassador Jimmy Walker talks with Golf Channel and NBC's Steve Sands

The launch of Callaway's new Chrome Soft X ball brings about the question - which one is right for you?

The new and improved Chrome Soft from Callaway features a 4-piece construction that provides even more control from tee to green for the company’s flagship product.

AmateurGolf.com Player Staff member Johnathan Beau hits the links with Callaway's Chrome Soft and, indeed, finds it lives up to the billing of "long and soft"

To close the gap between amateurs and pros, Project (a) golf balls from TaylorMade are designed to have maximum spin on shots played around the green

Fans of the Titleist Pro V1 or Pro V1x, when asked what to change, usually say "nothing" but if they can keep everything they love and get more spin they're ok with it

2015 Pro V1 and Pro V1x deliver softer feel from a new, patented urethane elastomer cover formulation

The new Callaway Chrome Soft golf ball with a new low compression SoftFast Core that provides low spin, increased ball speed off the tee and exceptional feel on iron shots and around the green

When Titleist R&D started working on the new 2014 NXT Tour, NXT Tour S, Velocity and DT SoLo golf balls, it enlisted members of Team Titleist to help test prototypes

The new SR line of balls from Callaway features 3 balls made for three swing speeds

The 2013 Pro V1 promises softer feel than previous versions. According to Titleist, the new ball is the softest Pro V1 ever produced