Titleist's mission is to serve the needs of the serious and recreational golfer with value added products and services that have a competitive advantage worldwide. Titleist shall be a Product/Market Driven Company, local market responsive, but organized around centralized product development and supply systems. Be global but think local. Titleist is committed to satisfy golfers with golf products of superior performance and quality. The Titleist culture will be one of challenging up and supporting down. Recognizing that the ultimate competitive advantage is an environment that utilizes and develops the creative energies of all associates, our objective will be to develop goal directed work teams empowered to anticipate and respond to changing consumer/market conditions.